In which I move on….

That was quicker…

Than I expected. Yesterday I planned to hang out at my parents and just catch them up on what’s been going on with work and stuff and I was there when Archie text me saying that there was a guy on 2plus2 looking to employ someone as a marketing expert for an affiliate marketing company that he’s setting up. Archie got in contact and I agreed to talk to this guy for 15 minutes on Skype, just to see if I could help him.

2 hours later…

15 minutes magically turned into 2 hours…

I’d had a passionate discussion about the future of the igaming industry and outlined where I thought I might be able to help with this particular product. The guy in charge is building a team of super smart people to set up an affiliate business loosely connected to poker, sports betting and forex trading. It turns out we connected quite well and we agreed that I would work as a consultant in setting up and marketing the product, which should provide some walk around money for the next couple of months. I already have my first project, which is setting up an acquisition test promotion and on the back of that, setting up a digital marketing and acquisition plan for the business — quite heady stuff, but I was very interested in the fact that we both agreed that most companies have absolutely zero idea of how to measure the ROI of marketing campaigns, preferring to think of things like CPC (cost per click) or CPA (cost per acquisition) rather than thinking holistically about the campaign and the effect it has on the business.

Having the opportunity to work at something which is effectively a start-up is very interesting for me, as you get a whole load of autonomy and get to work on lots of different but inter-connected topics, something that was definitely missing for me lately — they say ‘heavy is the head that wears the crown’ and I fucking love crowns, regardless of how heavy they are.

For the first month, we’re going to work on a payment per task basis and as things get going we’ll probably switch to a day rate or a monthly retainer — I’m pretty easy about that — I will probably still try and find some other projects or a ‘real job’ to work on as well, but doing some piecemeal consultancy gives me less of a time pressure to do it — whilst keeping my brain engaged and switched on.

No time to waste…

I’m off to write a marketing plan and create a promotion to earn some sweet dollars. Will probably grind some tournaments tomorrow at the Ranch with Herchie, HamJ and maybe even JuniorHommer. Good times.

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